The Ins­ane Lec­ture Business

Now at the begin­ning of a year, I always make my notes of all the dif­fe­rent lec­ture tours in Ger­many. 2017 will be a year like never before. The MZvD (Magic Cir­cle Ger­many), and some pri­vate lec­ture tour orga­nisers, put up a sche­dule which is ridiculous!

This year there will be at least 9 magi­ci­ans tou­ring Ger­many, Aus­tria and Switz­er­land. I won­der whe­ther the clubs and their mem­bers have the time and the bud­get to handle all this, much less get­ting enough club mem­bers into the club for the events.

I won­der what the orga­nisers think. Do they believe they are doing magic a favour with this? I don’t think that this is so. They are actively and con­sciously over-satu­ra­ting a small mar­ket. They are over­fee­ding and overs­trai­ning the club mem­bers. If you con­sume too much of one (even good) thing, it beco­mes the oppo­site: you have enough and you don’t want it any­more. They start to be overextended.

This is the list of artists for 2017 in Ger­many boo­ked and/​or plan­ned so far:

Mark Wright
Chris­toph Borer
Dr. Marrax
Bert Rex
Joshua Jay
Fran­cis Tabary
JUNO
Cody Fisher
Brai­don Morris

I am abso­lut­ely sure there will be more to be announ­ced. I am guilty as well, because I will fight (yes!) and try to ring in Paul Gor­don and Mark Els­don. It will be tough. I will have to for­get about my own lec­ture with all this, unfort­u­na­tely. Maybe next year then. Or maybe in five years. Or maybe I even stop doing lec­tures at all.

I under­stand the lec­ture busi­ness has become a ‚huge‘ mar­ket. I under­stand the magi­ci­ans see the pos­si­ble pro­fit doing lec­tures. I can under­stand, because I did (do) it mys­elf. But what I don’t under­stand is the ruthl­ess­ness and thought­less­ness of the clubs and organisers.

Add to these live lec­tures the zil­li­ons of down­load lec­tures and the lec­tures done by club mem­bers them­sel­ves then you have the total over­kill. And you are rai­sing a new breed of ‚zom­bie-power-kil­ler‘ lec­tu­r­ers, who know only one thing: get the lec­tures, make sales and kill any­thing which stands in the way. No mat­ter how good, expe­ri­en­ced they are, nor whe­ther the stuff they show is worth it.

The down­side is that the truly good lec­tu­r­ers with real world per­forming expe­ri­ence and wort­hwhile know­ledge are get­ting rarer and rarer. The for­mer lec­ture cir­cuit muta­ted into a sales mar­ket, which attracts more and more peo­ple who are just inte­res­ted in offe­ring their pro­ducts inven­ted solely for sel­ling. this, on the long range, will con­tri­bute to dimi­nish the over­all per­for­mance qua­lity of the ama­teurs in magic.

Stop that insa­nity, it is time for a retro­gres­sion and con­va­le­s­cence of this fra­gile but very important aspect of our magic scene. If you con­ti­nue, this mar­ket will die like the brick and mortar magic shops. You will cut off fees, pre­vent income and work for pro­fes­sio­nal peo­ple, who are pre­pared and capa­ble of doing this job in an appro­priate way in harm­ony with their colleagues..

Some­ti­mes that ‚more‘ and ‚variety‘ is ever­y­thing else but good.

Pass it on!