At SOLIDMAGIC you’ll find a care­fully cur­ated selec­tion of magic tricks and tools, put togeth­er with pas­sion and expert­ise. Each trick has been developed by me, and in some cases tested over many years, to ensure that they work flaw­lessly in practice!

It’s import­ant for you to know that SOLIDMAGIC is a one-man oper­a­tion. This means that I, Alex­an­der de Cova, per­son­ally take care of every detail – from design to pro­duc­tion to shipping.

This indi­vidu­al atten­tion and ded­ic­a­tion to each product also means that patience is key. It may take a while for your order to arrive, as many of the items on offer are made espe­cially for you. Each piece is not just a product, but a piece of my crafts­man­ship, cre­ated with care and atten­tion to detail.

I appre­ci­ate your under­stand­ing and patience. It is import­ant to me that every item that leaves my stu­dio is of the highest qual­ity and to your com­plete sat­is­fac­tion. Your enthu­si­asm for magic and your con­fid­ence in my work is what sets SOLIDMAGIC apart.

On deal­er advert­ising and why we do things differently

In the magic industry, it has always been com­mon for deal­ers to keep the secrets behind their tricks to them­selves or to hide them behind clev­er words. You’ve prob­ably exper­i­enced this: you look at the deal­er­’s advert­ise­ment and real­ise that the real secret of the trick is nev­er revealed. It’s like buy­ing the pro­ver­bi­al pig in a poke.

But here at SOLIDMAGIC we do things dif­fer­ently. I believe that trans­par­ency is the key to your suc­cess and sat­is­fac­tion. That’s why I share the meth­od behind the trick with you. So you know exactly what you’re buy­ing – no sur­prises, no disappointments.

Know­ing what suits you

It’s import­ant to find a trick that not only tech­nic­ally fits your pro­gram, but also fits your skills. With SOLIDMAGIC you get all the inform­a­tion you need to make this decision:

Your suc­cess is our goal

SOLIDMAGIC is not just about selling products. It’s about mak­ing sure you are suc­cess­ful as a per­former. We provide you with the tools and know­ledge to ensure that every pur­chase you make is an improve­ment to your art of magic.

The magic tricks and equip­ment presen­ted on this web­site have been care­fully selec­ted for you. They rep­res­ent a spe­cial selec­tion for magic enthu­si­asts. How­ever, it’s import­ant to under­stand that these tricks and gad­gets do not work by them­selves. Magic tricks require your ded­ic­a­tion, patience and above all prac­tice. In order to mas­ter the art of magic, you must study each trick and gad­get thoroughly.

Most of the items I offer require a reas­on­able amount of time to learn and prac­tice. It’s unreal­ist­ic to expect you to be able to per­form a trick per­fectly straight out of the box. The art of magic lies not only in the per­form­ance of the trick itself, but also in your abil­ity to cap­tiv­ate and amaze the audi­ence, which can be achieved in part through prac­tice and refine­ment of technique.

I recom­mend that you take the time to learn and mas­ter the intric­a­cies of each trick. This will not only improve the qual­ity of your per­form­ance, but also increase your con­fid­ence and enjoy­ment of magic. Remem­ber: Magic is not only in your hands, but also in the time and effort you put into learn­ing and refin­ing the tricks.